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Omnichannel retailing with brand engagement, trust and lo... | ResearchHub
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Omnichannel retailing with brand engagement, trust and loyalty in banking: the moderating role of personal innovativeness
0
Authors
Quynh Xuan
2 more
Quynh Xuan
•
Truong Hanh
•
Tri Quang
Published
February 28, 2023
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Journal
International Journal of Bank Marketing
Topics
Computer Science
Machine Learning
Marketing
Loyalty
Business
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DOI
https://doi.org/10.1108/ijbm-07-2022-0292
