Abstract

This study explores the transformative impact of AI-driven UX/UI design in the FinTech sector, examining current practices, user preferences, and emerging trends. Through a mixed-methods approach, including surveys, interviews, and case studies, the research reveals significant adoption of AI technologies in FinTech UX/UI design, with 78% of surveyed companies implementing such solutions. Personalization emerges as a dominant trend, with 76% of FinTech apps utilizing AI for tailored user interfaces. The study demonstrates a strong correlation between AI-enhanced features and improved user engagement, with apps incorporating advanced AI features showing a 41% increase in daily active users. Ethical considerations, including data privacy and algorithmic bias, are addressed as critical challenges in AI implementation. The research contributes a conceptual framework for AI-driven UX/UI design in FinTech, synthesizing findings from diverse data sources. Future trends, including emotional AI and augmented reality integration, are explored. The study concludes that while AI-driven UX/UI design offers significant potential for enhancing user experiences in FinTech, balancing innovation with ethical considerations is crucial for responsible implementation and user trust.