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RFM and CLV: Using Iso-Value Curves for Customer Base Ana... | ResearchHub
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RFM and CLV: Using Iso-Value Curves for Customer Base Analysis
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Authors
Peter Fader
•
Bruce Hardie
•
Ka Lee
Published
October 4, 2005
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Journal
Journal of Marketing Research
Topics
Computer Science
Machine Learning
Economics
Econometrics
Business
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DOI
10.1509/jmkr.2005.42.4.415
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