Just Beet It Flowering time regulation is important for plants to maximize their reproductive output. By investigating copies of genes that are strong and central activators of flowering in many different species (homologs of the FT gene in Arabidopsis ), Pin et al. (p. 1397 ) found that during evolution, the regulation of flowering time in sugar beet ( Beta vulgaris ) has come under the control of two FT -like genes. Functional differences in these genes owing to small mutations in a critical domain have caused a duplicated copy of the flowering promoter FT to turn into a flowering repressor in sugar beet. These changes may explain why cultivated beets are unable to flower until their second year after passing through the winter, a behavior important for increasing crop yield.