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Manufacturer encroachment through live streaming consider... | ResearchHub
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Manufacturer encroachment through live streaming considering consumer disappointment aversion
0
Authors
Jingyang Dong
4 more
Jingyang Dong
•
Zhimin Guan
2 more
•
Jun Zhang
Published
November 22, 2024
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Journal
Journal of Retailing and Consumer Services
Topics
Economics
Management Information Systems
Strategy And Management
Marketing
Business
Show all topics
DOI
10.1016/j.jretconser.2024.104152
