How to Maximize ROI from Your Stand at Wine Paris 2026

Are you going to exhibit at Wine Paris 2026 and wondering how to actually make money from it, not just pour samples and collect random business cards? You are not alone. Many brands show up with great products but no clear plan. The truth is simple. ROI does not happen by luck. It is built with smart planning, the right stand, and timely follow-up.

Wine Paris 2026: a big opportunity if done right

Wine Paris 2026 is scheduled to be held from February 9-11, 2026, at Paris Expo Porte de Versailles. It is among the greatest international wine, spirits, and no and low alcohol events.

The exhibition unites more than 6,000 exhibitors from more than 60 countries and receives 60,000 + trade visitors from 155 markets. The importers, distributors, retailers, and hospitality professionals are buyers. The emerging markets such as India, Africa, Latin America, and the Gulf have strong interest. Concisely, the right individuals exist. Was it, whether they will find you?

Start with clear goals, not just a booth

The success will be determined by you, so decide before you book space. Is it 200 qualified leads? Important meeting with Indian or Middle Eastern importers? Direct sales orders?

Investment will be based on booth space, travel, personnel, logistics, and stand design. Measuring such things as cost per lead, lead quality, or conversions makes you know what actually worked. Effective (planned) brands will receive 30 to 50 percent more leads than those that merely appear.

Pre-show planning sets the tone

Good ROI begins several weeks before the opening of the show.

Advertise through LinkedIn and Instagram with Wine Paris hashtags. Focus on target audiences based on location and position. Send individual emails with invitations to important prospects to exclusive tastings. Ensure that your booth number is conspicuous everywhere.

This is where custom exhibition stand design matters. An open stand layout works best at Wine Paris. A lot of exhibitors use a simple rule: free space to move around, a definite tasting field to participate in, and a minor space to discuss serious topics. Branding is important since it becomes congested in aisles within a short period.

On the show floor: focus on experience

In Wine Paris, the movement of visitors is important. Low-intensity lighting, open layouts, and interactive features such as electronic catalogs or tasting stations enhance interaction. Make your team understand the importance of hospitality and hard selling less, and lead capture intelligently. Sustainability matters—use eco-friendly materials. For flexibility and cost savings, consider custom-branded exhibition stand rentals that still look premium.

Follow-up is where ROI is locked

The performance is completed, but the actual job begins beyond. Make follow-up in 48 hours with personalised emails. Share product sheets, tasting notes, or market information. Separate your leads and focus on serious buyers.

Follow the deals that are closed with time and trace them to the show. This information assists you in better planning for future editions.

Partner with an experienced trade show booth design company in Paris that delivers impact.

You must have a standmate to bring all that together. Sensations Exhibition is a leading exhibition stand builder in Paris with over 23 years of experience. They have a 6000 sqm warehouse equipped with the latest technology and machines, such as CNC and SEZ fabrication.

They provide end-to-end services, including the design of 3D booths as well as installation and dismantling of their services on the sites. Their multilingual project managers support you throughout the event, making international exhibitions smoother and stress-free.

You can have an entirely custom exhibition stand design, or you can have smart exhibition stand rentals: either way, Sensations Exhibition will help you to focus on what is most important at Wine Paris 2026: establishing relationships and ensuring actual business development.

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How to Maximize ROI from Your Stand at Wine Paris 2026

How to Maximize ROI from Your Stand at Wine Paris 2026